Software Product Management with InnoTivum

✓Improve your SPM skills with our trainings and coaching

✓Optimize your product management in a company-specific way

✓Benefit from our more than 20 years of experience

What is product management?

Product management consists of product strategy, planning and product-related orchestration of the functional areas of the company. The objective is the product’s sustainable economic success across its life cycle. The product management role requires a high degree of management competence.

Software product management

Since software is a special product, software product management is special as well and in many aspects different from product management for other types of products. The combination of high complexity and frequency of change as well as the need for value-based pricing have a significant impact on the work of software product management. Software product management is not only utilized by software product vendors, but also by vendors of software-intensive products and services in other industries and in corporate IT organizations.

What makes a good product manager?

The requirements of a product manager are high. It is not just about having knowledge; the ability to implement this knowledge is just as important. Moreover, in this area analytic thinking, creativity and entrepreneurship are required. On a personal level, being a team player, able to communicate and able to deal with conflict are big advantages.

In our consulting projects and trainings on software product management as well as in ISPMA (International Software Product Management Association) we frequently work with successful and experienced product managers who share their experiences, tips and tricks with us; also with researchers who involve us in their projects and discuss their results with us. So we are able to expand our own expertise. Our customers and training participants benefit from this. And it is reflected in our publications.

We can help with:

combining best industry practices with 20 years of hands-on experience. Our CEO Hans-Bernd Kittlaus is internationally recognized as thought leader on SPM with a high number of publications and invited presentations.

Our international cooperations with SPM experts in industry and academia ensure state-of-the-art contents and methodologies in all our services.
We have worked with companies of all sizes from IBM and Samsung to small and medium-size companies and can adapt our concepts accordingly (see Customers). Our trainings and workshops have received wonderful praise from participants (see Customer Testimonials).

ISPMA's SPM Curriculum Being Extended


Based on the big success of ISPMA-based SPM Foundation Level Trainings, which have been available since early 2012, and the wishes of many training participants, ISPMA has extended its Curriculum with syllabi for four Excellence Level Trainings:

Product Strategy (3 Days)

What is the right strategy for your product to achieve business success in changing times? Utilize the business model canvas to make your strategic decisions, get feedback faster and make informed adjustments.

Strategic Management (2 Days)

How can you as a product manager influence strategic decisions on the corporate or business unit level? And how do you get the market data to base your decisions on?

Product Planning (3 Days)

How can you implement your vision and strategy in a structured & efficient way? Utilize experimental approaches like customer discovery in combination with analytical approaches to make informed business choices, accelerate implementation and drive change aligned with new approaches in development like DevOps and continuous development, integration and delivery.

Orchestration (2 Days)

How can you as a product manager make sure that your colleagues in the other functional units of your company support your product in the best possible way? Learn to convince, persuade, influence and drive change through role play, based on a thorough understanding of underlying motivations.

The trainings will focus on methods and their practical application, i.e. there will be sufficient room for realistic case studies and exercises. Certification is offered for each training.

Participants can be product managers who already have the ISPMA Foundation Level Certificate or comparable SPM experience of at least 3 years. They may work in the software industry, or with vendors of software-intensive products and services in other industries, or with corporate IT organizations in all industries.

InnoTivum will provide these Excellence Level Trainings both as public and in-house Trainings.



"Based on a thorough worldwide market analysis for trainings on software product management, Samsung SDS selected the ISPMA approach and InnoTivum Consulting as training provider. The results of the 10-day training exceeded our high expectations. This training has proven to be a major step in Samsung SDS’ efforts to extend our software product business."
Giyeong Son, Vice President, Samsung SDS, Korea
"This was an excellent training that combined well-structured contents with good discussions, valuable practical advice and some fun exercises. It gave me an enhanced understanding of my SPM role and a lot of input that continues to help me in my daily work. The trainer Hans-Bernd Kittlaus managed to create a pleasant atmosphere and cover a lot of ground without overwhelming the participants."
Mikko Parkkola, Product Manager, f-secure, Finland
"After some of Intershop‘s product managers had participated in Hans-Bernd Kittlaus‘ public SPM trainings, we invited him to Jena for an in-house training with our complete team. It did not only help us to improve our common SPM understanding and SPM language, but the interactive character of the training frequently led to highly useful discussions. Hans-Bernd Kittlaus adapted the training to our situation so that we had very company-specific benefits from it. All participants including the „repeaters“ evaluated the three days very positively."
Matthias Hirschfeld, Director Global Product Management, Intershop Communications AG, Germany


“These two seasoned practitioners have masterfully distilled the essence of the software business and the art and craft of the increasingly important and challenging field of software product management. Worthwhile to any who want an appreciation of the evolving world of product management, seasoned veteran and new entrant alike.”
Richard Campione, Senior Vice President, Business Suite Solution Management & CRM On Demand, SAP, Germany/USA
Software Product Management and Pricing:
Key Success Factors for Software Organizations
Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.


First ISPMA-based SPM trainings in India and California:: January + February 2017:
InnoTivum has conducted the first ISPMA-based SPM trainings in the US and India. More are scheduled later this year.
New ISPMA Webinars on Demand and for free:
Hans-Bernd Kittlaus talks about ISPMA’s SPM Framework and other topics and answers questions here.
SPM Trainings 2017: Our new flyer :
Download it here