Praise for our workshop

“Qualco is a leading software solutions and professional services provider specialised in the Debt Management industry. Qualco services, providing leading-edge business solutions, over 50 financial institutions in 16 countries with corporate presence in Greece, UK, Belgium and France. Aiming to increase efficiency in software delivery worldwide, Qualco has recently established a product driven organisation stream introducing among others the Product Management Function. To strengthen this, Hans-Bernd Kittlaus conducted a 3-day training with the product management team and the 1-day workshop with Qualco’s executive management team. We have been very satisfied with both due to the highly comprehensive and structured contents, Hans-Bernd’s broad expertise and ability to guide us through the material in a very interactive way thereby addressing all our company-specific issues. We are looking forward to continuing the cooperation.”

Angelos Karastergios, Director of Products, Qualco, Athens, Greece

Hans Bernd Kittlaus in action

Target Audience

Executive Managers of SMEs and product units of bigger companies that develop and sell software products and software-intensive products and services.


The SPM Framework
Core SPM Activities and Processes
Organizational Alternatives
Levels of Delegation
Product vs. Services
SPM & Agile Development
Do’s and Don’t’s

The workshop is based on the groundbreaking work of ISPMA, the International Software Product Management Association e.V..

Participants who would like to get the certificate “ISPMA Certified Software Product Manager” are recommended to attend the


Executive SPM Workshop (1 Day)