From the start of InnoTivum in 2001 we have made our expertise and experiences available to our customers across all communication channels. Writing articles and publishing books is one way which has proven helpful and highly effective für many customers. Another one is our blog posts.


We are offering high quality contents in English and German in the area of Software Product Management. This includes basic knowledge as well as in-depth analysis. Our publications are as easy-to-read and comprehensible as possible in order to address a bigger audience.

Our Authors

As the founder of InnoTivum, Hans-Bernd Kittlaus is not only in charge of the company, he is also the author of our publications. Mr. Kittlaus is internationally renowned as an expert on Software Product Management. In addition he has made extensive experiences in most software-related areas and has published about them as well. Mr. Kittlaus is at the center of a huge international network from which other experts contributed as co-authors to his publications. Thus we can guarantee information, opinions and solutions at the highest level. Here you can find a list of our publications which have been written by Hans-Bernd Kittlaus and additional authors:

Usability from a Product Manager's Perspective

Usability from a Product Manager’s Perspective

Authors: Kittlaus, H.-B.
Publisher: iSQI, 2021

Software Product Management –The ISPMA-Compliant Study Guide and Handbook

Authors: Kittlaus, H.-B.; Fricker, S.A.
Publisher: Springer-Verlag, New York / Berlin / Heidelberg, 2017
ISBN: 978-3-642-55139-0

The ISPMA-compliant Software Product Management book
Software Product Categories in the Automotive Industry and How To Manage Them

Software Product Categories in the Automotive Industry and How To Manage Them

Authors: Lick, P. & Kittlaus, H.-B.
In: Maglyas, A., Lamprecht, A.L. (Eds.): Software Business, Proceedings of ICSOB 2016, Ljubljana, Slovenia
Publisher: Springer International Publishing, Switzerland, 2016
ISBN: 978-3-319-40514-8
One Size Does Not Fit All: SPM For Speedboats vs. Cruiseships

One Size Does Not Fit All: Software Product Management For Speedboats vs. Cruiseships

Author: Kittlaus, H.-B.
In: Fernandes, J.M., Machado, R.J., Wnuk, K. (Eds.): Software Business, Proceedings of ICSOB 2015, Braga, Portugal
Publisher: Springer International Publishing, Switzerland, 2015
ISBN: 978-3-319-19592-6

Software Business


Autor(en): Kittlaus, H.-B.
In: Hilber, M. (Hrsg.): Handbuch Cloud Computing
Verlag: Dr. Otto Schmidt Verlag, Köln, 2014
ISBN: 978-3-504-56091-1

Handbuch Cloud Computing

Autor(en): Botzenhardt, A.; Kittlaus, H.-B.
In: WISU, 42. Jg. (2013), S. 900-902



Software Product Management and Agile Software Development: Conflicts and Solutions

Authors: Kittlaus, H.-B.
In: Maedche, A., Botzenhardt, A., Neer, L. (Ed.): Software for People – Fundamentals, Trends and Best Practices
Publisher: Practices, Springer, New York / Berlin / Heidelberg, 2012
ISBN-10: 3642313701


Software for People
SaaS - wie können KMU profitieren?

Autor(en): Kittlaus, H.-B.; Schreiber, D.
In: Wirtschaftsinformatik & Management 02.2010, S. 36 – 42



Software Product Management and Pricing – Key Success Factors For All Software Organizations

Authors: Kittlaus, H.-B.; Clough, P.
Publisher: Springer-Verlag, New York / Berlin / Heidelberg, 2009
ISBN-10: 364231370


  • SPMP Buch (Informationen zum Buch in Englisch)
The book on Software Product Management and Pricing
Tutorium: Software-Produkt-Management

Autor(en): Kittlaus, H.-B.
In: Herzwurm, G., Mikusz, M. (Hrsg.): Industrialisierung des Software-Managements; GI-Edition Lecture Notes in Informatics 139, Bonn, 2008


Nicht gleich jeder heulenden Sirene nachrennen

Interview mit Kittlaus, H.-B.
In: SAP Info Online



Software-Produkt-Management – nachhaltiger Erfolgsfaktor bei Herstellern und Anwendern

Autor(en): Kittlaus, H.-B.; Rau, C.; Schulz, J.
Verlag: Springer-Verlag, Berlin / Heidelberg, 2004
ISBN-10: 3540140379


The first Software Product Management book