This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as global best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software. This is Edition 2 and corresponds to version 2 of ISPMA’s Body of Knowledge, with lots of new and changed contents.
is the owner and managing director of InnoTivum Consulting and works as consultant, interim manager and trainer for software organizations, in particular in the areas of software product management and organizational aspects of software organizations. Before he was Director of SIZ GmbH, Bonn, Germany (German Savings Banks Organization) and Head of Software Product Management and Development units of IBM. He has published numerous articles and books, in particular on Software Product Management and Pricing. He is Diplom-Informatiker, ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO), Certified PRINCE2 Practitioner, and member of ACM and GI. Hans-Bernd lives near Bonn, Germany. He is a founding board member and current chairman of ISPMA.
Dr. Karl Michael Popp, Chief Product Expert and Director Corporate Development, SAP SE, Germany
Prof. Dr. Tony Gorschek, Blekinge Institute of Technology, Sweden
Michael Eckhardt, Managing Director, CHASM Institute, USA
Haragopal Mangipudi, CEO, finUNO, India (formerly Infosys SVP and Global Head of Finacle)
Wilhelm Gans, CEO, DSV Group (German Savings Banks Organization), Germany
Prof. Dr. Björn Regnell, Lund University, Sweden
Michael Conrad, Director Portfolio Management, AVL List GmbH, Austria