SPM Blog

From the start of InnoTivum in 2001 we have made our expertise and experiences available to our customers across all communication channels. Beside writing articles and publishing books, we have started this blog.

We are offering our views and experiences related to Software Product Management and the Software industry.

As the founder of InnoTivum, Hans-Bernd Kittlaus is not only in charge of the company, he is also the author of our publications and the SPM Blog. Mr. Kittlaus is internationally renowned as an expert on Software Product Management. In addition he has made extensive experiences in most software-related areas and has published about them as well.

Hans-Bernd Kittlaus working

Product Management is Dependent on the Type of Product
Difference between Software and Physical Products
2022 Gartner Hype Cycle on Emerging Technologies
Which emerging technologies are in the pipeline?
Software Product Management for Startups and New SPM Book
ISPMA SPM Framework for Startups
2021 Gartner Hype Cycle on Emerging Technologies
Gartner Hype Cycle Emerging Technologies 2021
McKinsey On How Excellence In SPM Fuels Business Performance
SPM Excellence Fuels Business Performance
Platform – What Do We Mean?
Platform – What Do We Mean?
2020 Gartner Hype Cycle on Emerging Technologies
Gartner Hype Cycle Emerging Technologies 2020
Increasing Diversity in Software Product Planning and Development Approaches
Three different Product Planning Approaches
2019 Gartner Hype Cycle on Emerging Technologies
Gartner Hype Cycle Emerging Technologies 2019
Customer-Specific Taylorability of Your B2B Software Product – the Good, the Bad and the Ugly
Blog 33 Taylorability
2018 Gartner Hype Cycle on Emerging Technologies
How to Organize for Digitization – The Role of the Software Product Manager
The Confusing Landscape of Product Management Job Titles
Software Product Summit 2018 – A Novel Conference For Product Managers
SPM Summit Logo
2017 Gartner Hype Cycle on Emerging Technologies
Why Do European Software Product Companies Not Scale Up?
Comparison of Service vs Product Business Models
Global Best Practice Approach for Indian Software Product Managers
Hans-Bernd Kittlaus with members of ISPMA's Indian chapters
From Software Service To Product Business – Success
Software Product Manager in India – a Key Role for the Emerging Software Product Industry
India on its way to software product nation.
2016 Gartner Hype Cycle on Emerging Technologies
Growth Hacking, Customer Discovery, MVP, Pivoting … and the customer?
Growth Hacking
Gartner on Staying on Top of Digitization – What do managers in all industries have to do?
Partner Management – Why Is It Important for Product Managers?
Superforecasting – Finally a Silver Bullet?
Software Pricing – How Does It Work?
Services Related to Software – To Be Driven By the Product Manager
Software Product Manager, Digital Service Manager, IoT Solution Manager – Or What?
Different names for software product manager
Amazon’s Transition from IaaS to PaaS Provider
Volkswagen – What Can We Learn From This Disaster?
Michael Porter on IoT again – How Companies Need to Reorganize
New Gartner Hype Cycle on Emerging Technologies
Does the Product Name Matter for Software?
The Good Fortune of Recurring Revenue – From Windows 10 to IoT
Product Managers Start Building Communities - Finally
Speed Up – Product Management Driving Change
One size does NOT fit all – SPM for Speedboats vs. Cruiseships, part 2
SPM for Speedboats vs. Cruiseships – One size does NOT fit all
From Software Service To Product Business – A Challenging Journey
Michael Porter on IoT - Strategic Software Thinkers Urgently Needed
Product Owner and/or Product Manager – Don’t Debate the Wrong Issue
IBM on a Dangerous Path to Whole Product Implementation
IBM Logo
New Tools for SPM Can Make Life Easier