SPM Blog

From the start of InnoTivum in 2001 we have made our expertise and experiences available to our customers across all communication channels. Beside writing articles and publishing books, we have started this blog.

We are offering our views and experiences related to Software Product Management and the Software industry.

As the founder of InnoTivum, Hans-Bernd Kittlaus is not only in charge of the company, he is also the author of our publications and the SPM Blog. Mr. Kittlaus is internationally renowned as an expert on Software Product Management. In addition he has made extensive experiences in most software-related areas and has published about them as well.

Hans-Bernd Kittlaus working

Product Management is Dependent on the Type of Product
May 19, 2023
Difference between Software and Physical Products
2022 Gartner Hype Cycle on Emerging Technologies
September 2, 2022
Which emerging technologies are in the pipeline?
Software Product Management for Startups and New SPM Book
July 18, 2022
ISPMA SPM Framework for Startups
2021 Gartner Hype Cycle on Emerging Technologies
August 26, 2021
Gartner Hype Cycle Emerging Technologies 2021
McKinsey On How Excellence In SPM Fuels Business Performance
April 7, 2021
SPM Excellence Fuels Business Performance
Platform – What Do We Mean?
November 18, 2020
Platform – What Do We Mean?
2020 Gartner Hype Cycle on Emerging Technologies
August 22, 2020
Gartner Hype Cycle Emerging Technologies 2020
Increasing Diversity in Software Product Planning and Development Approaches
March 8, 2020
Three different Product Planning Approaches
2019 Gartner Hype Cycle on Emerging Technologies
September 18, 2019
Gartner Hype Cycle Emerging Technologies 2019
Customer-Specific Taylorability of Your B2B Software Product – the Good, the Bad and the Ugly
April 22, 2019
Blog 33 Taylorability
2018 Gartner Hype Cycle on Emerging Technologies
September 3, 2018
Blog-32-Gartner-Hype-Cycle-Emerging-Technologies-2018
How to Organize for Digitization – The Role of the Software Product Manager
March 27, 2018
Blog-31-Digitization
The Confusing Landscape of Product Management Job Titles
January 10, 2018
ISPMA-SPM-Framework-V.1.3
Software Product Summit 2018 – A Novel Conference For Product Managers
October 19, 2017
SPM Summit Logo
2017 Gartner Hype Cycle on Emerging Technologies
September 5, 2017
Blog-28-Gartner-HC-Emerging
Why Do European Software Product Companies Not Scale Up?
July 11, 2017
Comparison of Service vs Product Business Models
Global Best Practice Approach for Indian Software Product Managers
July 2, 2017
Hans-Bernd Kittlaus with members of ISPMA's Indian chapters
From Software Service To Product Business – Success
June 28, 2017
Service-to-Product-2
Software Product Manager in India – a Key Role for the Emerging Software Product Industry
January 8, 2017
India on its way to software product nation.
2016 Gartner Hype Cycle on Emerging Technologies
September 6, 2016
Blog-23-Gartner-HC-Emerging-Technologies
Growth Hacking, Customer Discovery, MVP, Pivoting … and the customer?
July 30, 2016
Growth Hacking
Gartner on Staying on Top of Digitization – What do managers in all industries have to do?
June 10, 2016
Blog-21-Digitization
Partner Management – Why Is It Important for Product Managers?
April 26, 2016
Blog-20-Partner-Management
Superforecasting – Finally a Silver Bullet?
March 12, 2016
Blog-19-Forecasting
Software Pricing – How Does It Work?
February 3, 2016
Services Related to Software – To Be Driven By the Product Manager
Dezember 10, 2015
Blog-17-Service
Software Product Manager, Digital Service Manager, IoT Solution Manager – Or What?
November 4, 2015
Different names for software product manager
Amazon’s Transition from IaaS to PaaS Provider
October 21, 2015
Blog-15-AmazonWebservices_Logo
Volkswagen – What Can We Learn From This Disaster?
October 7, 2015
Blog-14-Volkswagen-Group
Michael Porter on IoT again – How Companies Need to Reorganize
September 23, 2015
Blog-4-InternetOfThings-Graphics
New Gartner Hype Cycle on Emerging Technologies
September 10, 2015
Blog-12-Gartner-HC-Emerging-Technologies
Does the Product Name Matter for Software?
August 26, 2015
Blog-11-Product-Names
The Good Fortune of Recurring Revenue – From Windows 10 to IoT
August 11, 2015
Blog-10-Windows-10
Product Managers Start Building Communities - Finally
July 29, 2015
Blog-9-Community
Speed Up – Product Management Driving Change
July 15, 2015
Blog-8-Speed
One size does NOT fit all – SPM for Speedboats vs. Cruiseships, part 2
July 1, 2015
Blog-7-SPM-for-Speedboats-vs
SPM for Speedboats vs. Cruiseships – One size does NOT fit all
June 17, 2015
Blog-6-SPM-for-Speedboats-vs
From Software Service To Product Business – A Challenging Journey
June 3, 2015
Blog-5-Service-to-Product-Graphics
Michael Porter on IoT - Strategic Software Thinkers Urgently Needed
May 20, 2015
Blog-4-InternetOfThings-Graphics
Product Owner and/or Product Manager – Don’t Debate the Wrong Issue
May 6, 2015
Blog-3-Product-Owner-Graphics
IBM on a Dangerous Path to Whole Product Implementation
April 22, 2015
IBM Logo
New Tools for SPM Can Make Life Easier
April 8, 2015
Blog-1-Tools