Target Audience

People in companies who need to understand the software business better. They can come from companies in different areas:

  • Vendors of software-intensive products and services
  • Software vendors
  • Software service companies
  • Corporate IT organizations

Training contents

    1. Introduction – Why am I sitting here?
    2. The Software Business – How can we make some money?
    3. The Software Ecosystem – Who are the players?
    4. Software Organizations in Companies
      1. The great divide between business and technical people – Why do we seem to live in two different worlds?
      2. The financial picture – What do the numbers mean?
      3. Processes, roles and interfaces – How can we turn separation into cooperation?
    5. Wrap-up