The Book on Software Product Management, 2nd Edition

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This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as global best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software. This is Edition 2 and corresponds to version 2 of ISPMA’s Body of Knowledge, with lots of new and changed contents.

Hans-Bernd Kittlaus

Table of Contents

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Bibliography

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Author

Hans-Bernd Kittlaus:

is the owner and managing director of InnoTivum Consulting and works as consultant, interim manager and trainer for software organizations, in particular in the areas of software product management and organizational aspects of software organizations. Before he was Director of SIZ GmbH, Bonn, Germany (German Savings Banks Organization) and Head of Software Product Management and Development units of IBM. He has published numerous articles and books, in particular on Software Product Management and Pricing. He is Diplom-Informatiker, ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO), Certified PRINCE2 Practitioner, and member of ACM and GI. Hans-Bernd lives near Bonn, Germany. He is a founding board member and current chairman of ISPMA.

What expert readers say

“Software-intensive products are at the heart of many businesses, so product management is a paramount business activity. But how can businesses be perfect at it? This book is the answer. It is your vademecum for all product management topics and aspects.”

Dr. Karl Michael Popp, Chief Product Expert and Director Corporate Development, SAP SE, Germany

“A book that goes beyond platitudes and offers concrete methods and frameworks to product managers working with software intensive product development. The authors have a sound footing in both practice, but also state-of-the-art research, and manage to combine the two.”

Prof. Dr. Tony Gorschek, Blekinge Institute of Technology, Sweden

“By reading and applying the lessons from the new book “Software Product Management: The ISPMA-Compliant Study Guide and Handbook” (by Hans-Bernd Kittlaus and Samuel Fricker), you will gain strategic advice, practical techniques, and great insights into how to accelerate SPM (software product management) success. These practices and methods will be useful to executives and practitioners in this demanding area – and those who aspire to a level of software excellence – in both their current jobs and future careers, as they work to help organizations deliver superior value and effective software solutions to a world of increasingly demanding customers.”

Michael Eckhardt, Managing Director, CHASM Institute, USA

“Call her/him a linchpin, a rudder or even a conscience keeper, the role of Software Product Manager (SPM) is extremely critical for the viability as well as sustainability of any software product business. This book is a „must read“ as well as „must have“, not just for every SPM but for all the key stakeholders and decision makers connected with a software product business. And for all the business leaders in the software services industry aspiring to extend their success into software product business, here’s your definitive reference.”

Haragopal Mangipudi, CEO, finUNO, India (formerly Infosys SVP and Global Head of Finacle)

“Software has been turning into the dominating value driver in most traditional industries like automotive and banking. I recommend this book not only to software professionals, but also to managers in these other industries. It provides comprehensive structural and operational help how to set up and run product management of software-intensive products. Particularly fascinating are the authors‘ highly topical ideas to extend the discipline of SPM into the management of industrial ecosystems to tackle the increasing complexity with an integrated consistent approach.”

Wilhelm Gans, CEO, DSV Group (German Savings Banks Organization), Germany

“This book provides a comprehensive and enlightening knowledge foundation for both practitioners and researchers in the increasingly important domain of software product management.”

Prof. Dr. Björn Regnell, Lund University, Sweden

“This compendium based on industry best practices provides a toolbox for software product managers and executives to ensure sustainable success of software products along their life cycles. The authors have vividly described the multi-faceted role of a software product manager – the mini CEO – and his embedding into the corporate organization. Special emphasis is put on areas relevant for SPM such as pricing models, legal aspects, ecosystem management and orchestration that are not covered too well in the available literature. A must-read for everyone interested in the software business aspects in all industries.”

Michael Conrad, Director Portfolio Management, AVL List GmbH, Austria