This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as global best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.
is the owner and managing director of InnoTivum Consulting and works as consultant, interim manager and trainer for software organizations, in particular in the areas of software product management and organizational aspects of software organizations. Before he was Director of SIZ GmbH, Bonn, Germany (German Savings Banks Organization) and Head of Software Product Management and Development units of IBM. He has published numerous articles and books, a.o. “Software Product Management and Pricing – Key Success Factors for All Software Organizations”, Springer, 2009. He is Diplom-Informatiker, ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO), Certified PRINCE2 Practitioner, and member of ACM and GI. Hans-Bernd lives near Bonn, Germany. He is a founding board member and current chairman of ISPMA.
Samuel A. Fricker:
is a Professor of Requirements Engineering at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) and co-head of the Centre for Requirements Engineering (CeRE). He received his Ph.D. degree in 2009 from University of Zurich. Samuel spent his career in both industry and academia. Important industry stays were with Ericsson, ABB, and Zuehlke. In academia, he had a position as Assistant Professor at Blekinge Institute of Technology (BTH). His research focuses on embedding socio-technological alignment mechanisms in software and networked systems. Samuel is the site and workpackage leader for FHNW in the EU Horizon2020 project Wise-IoT, was the site leader for BTH for the EU FP7 project FI-STAR, and a researcher in the EU Horizon2020 project SUPERSEDE. Samuel lives near Zurich, Switzerland. He is a founding member, former chairman and current board member of ISPMA.
Dr. Karl Michael Popp, Chief Product Expert and Director Corporate Development, SAP SE, Germany
Prof. Dr. Tony Gorschek, Blekinge Institute of Technology, Sweden
Michael Eckhardt, Managing Director, CHASM Institute, USA
Haragopal Mangipudi, CEO, finUNO, India (formerly Infosys SVP and Global Head of Finacle)
Wilhelm Gans, CEO, DSV Group (German Savings Banks Organization), Germany
Prof. Dr. Björn Regnell, Lund University, Sweden
Michael Conrad, Director Portfolio Management, AVL List GmbH, Austria