SPM Blog

From the start of InnoTivum in 2001 we have made our expertise and experiences available to our customers across all communication channels. Beside writing articles and publishing books, we have started this blog.

We are offering our views and experiences related to Software Product Management and the Software industry.

As the founder of InnoTivum, Hans-Bernd Kittlaus is not only in charge of the company, he is also the author of our publications and the SPM Blog. Mr. Kittlaus is internationally renowned as an expert on Software Product Management. In addition he has made extensive experiences in most software-related areas and has published about them as well.

Hans-Bernd Kittlaus - software product manager at work
 
January 8, 2017

Software Product Manager in India – a Key Role for the Emerging Software Product Industry

January 8, 2017
 
September 6, 2016

2016 Gartner Hype Cycle on Emerging Technologies

September 6, 2016
 
July 30, 2016

Growth Hacking, Customer Discovery, MVP, Pivoting … and the customer?

July 30, 2016
 
June 10, 2016

Gartner on Staying on Top of Digitization – What do managers in all industries have to do?

June 10, 2016
 
April 26, 2016

Partner Management – Why Is It Important for Product Managers?

April 26, 2016
 
March 12, 2016

Superforecasting – Finally a Silver Bullet?

March 12, 2016
 
February 3, 2016

Software Pricing – How Does It Work?

February 3, 2016
 
December 10, 2015

Services Related to Software – To Be Driven By the Product Manager

December 10, 2015
 
November 4, 2015

Software Product Manager, Digital Service Manager, IoT Solution Manager – Or What?

November 4, 2015
 
October 21, 2015

Amazon’s Transition from IaaS to PaaS Provider

October 21, 2015
 
October 7, 2015

Volkswagen – What Can We Learn From This Disaster?

October 7, 2015
 
September 23, 2015

Michael Porter on IoT again – How Companies Need to Reorganize

September 23, 2015
 
September 10, 2015

New Gartner Hype Cycle on Emerging Technologies

September 10, 2015
 
August 26, 2015

Does the Product Name Matter for Software?

August 26, 2015
 
August 11, 2015

The Good Fortune of Recurring Revenue – From Windows 10 to IoT

August 11, 2015
 
July 29, 2015

Product Managers Start Building Communities - Finally

July 29, 2015
 
July 15, 2015

Speed Up – Product Management Driving Change

July 15, 2015
 
July 1, 2015

One size does NOT fit all – SPM for Speedboats vs. Cruiseships, part 2

July 1, 2015
 
June 17, 2015

SPM for Speedboats vs. Cruiseships – One size does NOT fit all

June 17, 2015
 
June 3, 2015

From Software Service To Product Business – A Challenging Journey

June 3, 2015
 
May 20, 2015

Michael Porter on IoT - Strategic Software Thinkers Urgently Needed

May 20, 2015
 
May 6, 2015

Product Owner and/or Product Manager – Don’t Debate the Wrong Issue

May 6, 2015
 
April 22, 2015

IBM on a Dangerous Path to Whole Product Implementation

April 22, 2015
 
April 8, 2015

New Tools for SPM Can Make Life Easier

April 8, 2015