{"id":763,"date":"2018-10-24T15:37:43","date_gmt":"2018-10-24T13:37:43","guid":{"rendered":"https:\/\/www.innotivum.com\/rebuild\/?page_id=763"},"modified":"2026-02-16T12:34:23","modified_gmt":"2026-02-16T11:34:23","slug":"spm-blog","status":"publish","type":"page","link":"https:\/\/www.innotivum.com\/en\/publications\/spm-blog\/","title":{"rendered":"SPM Blog"},"content":{"rendered":"

[vc_row][vc_column width=”9\/12″][vc_row_inner][vc_column_inner el_class=”inno–head-icon”][vc_icon icon_fontawesome=”fa fa-book” el_class=”inno–icon”][vc_custom_heading text=”SPM Blog” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=”inno–border-dashed”][vc_column_text]From the start of InnoTivum in 2001 we have made our expertise and experiences available to our customers across all communication channels. Beside writing articles and publishing books, we have started this blog.<\/p>\n

We are offering our views and experiences related to Software Product Management and the Software industry.<\/p>\n

As the founder of InnoTivum, Hans-Bernd Kittlaus is not only in charge of the company, he is also the author of our publications and the SPM Blog. Mr. Kittlaus is internationally renowned as an expert on Software Product Management. In addition he has made extensive experiences in most software-related areas and has published about them as well.<\/p>\n

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Human Judgment Required \u2013 The Status of AI and Its Implications for Product Managers (and everybody else)<\/div>\r\n \r\n
February 16, 2026<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fas fa-paperclip” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.innotivum.com%2Fen%2Fpublications%2Fspm-blog%2Fspm-blog-43-human-judgment-required-status-of-ai%2F|title:SPM%20Blog%2043%3A%20Human%20Judgment%20Required%20%E2%80%93%20The%20Status%20of%20AI%20and%20Its%20Implications%20for%20Product%20Managers%20(and%20everybody%20else)”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2770″ img_size=”full” onclick=”custom_link” link=”https:\/\/www.innotivum.com\/en\/publications\/spm-blog\/spm-blog-43-human-judgment-required-status-of-ai\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Product Management is Dependent on the Type of Product<\/div>\r\n \r\n
May 19, 2023<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fas fa-paperclip” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.innotivum.com%2Fen%2Fpublications%2Fspm-blog%2Fspm-blog-42-software-vs-physical-product%2F|title:SPM%20Blog%2042%3A%20Software%20vs%20Physical%20Product”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2291″ img_size=”full” onclick=”custom_link” link=”https:\/\/www.innotivum.com\/en\/publications\/spm-blog\/spm-blog-42-software-vs-physical-product\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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2022 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
September 2, 2022<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fas fa-paperclip” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.innotivum.com%2Fen%2Fpublications%2Fspm-blog%2Fspm-blog-41-2022-gartner-hype-cycle%2F|title:SPM%20Blog%2041%3A%202022%20Gartner%20Hype%20Cycle%20on%20Emerging%20Technologies|target:_blank”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2157″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.innotivum.com\/en\/publications\/spm-blog\/spm-blog-41-2022-gartner-hype-cycle\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Software Product Management for Startups and New SPM Book<\/div>\r\n \r\n
July 18, 2022<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fas fa-paperclip” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.innotivum.com%2Fen%2Fpublications%2Fspm-blog%2Fspm-blog-40-spm-for-startups%2F|title:SPM%20Blog%2040%3A%20Software%20Product%20Management%20for%20Startups%20and%20New%20SPM%20Book|target:_blank”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2079″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.innotivum.com\/en\/publications\/spm-blog\/spm-blog-40-spm-for-startups\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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2021 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
August 26, 2021<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fas fa-paperclip” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2021-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F|target:_blank”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1861″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/2021-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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McKinsey On How Excellence In SPM Fuels Business Performance<\/div>\r\n \r\n
April 7, 2021<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fas fa-paperclip” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fmckinsey-how-excellence-spm-fuels-business-hans-bernd-kittlaus%2F%20|target:_blank”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1734″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/mckinsey-how-excellence-spm-fuels-business-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Platform \u2013 What Do We Mean?<\/div>\r\n \r\n
November 18, 2020<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fas fa-paperclip” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fplatform-what-do-we-mean-hans-bernd-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1671″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/platform-what-do-we-mean-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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2020 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
August 22, 2020<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fas fa-paperclip” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2020-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F|target:_blank”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1634″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/2020-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Increasing Diversity in Software Product Planning and Development Approaches<\/div>\r\n \r\n
March 8, 2020<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fincreasing-diversity-software-product-planning-hans-bernd-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1575″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/increasing-diversity-software-product-planning-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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2019 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
September 18, 2019<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2019-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1553″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/2019-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Customer-Specific Taylorability of Your B2B Software Product \u2013 the Good, the Bad and the Ugly<\/div>\r\n \r\n
April 22, 2019<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fcustomer-specific-taylorability-your-b2b-software-product-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1506″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/customer-specific-taylorability-your-b2b-software-product-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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2018 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
September 3, 2018<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2018-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”643″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/2018-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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How to Organize for Digitization \u2013 The Role of the Software Product Manager<\/div>\r\n \r\n
March 27, 2018<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fhow-organize-digitization-role-software-product-manager-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1040″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/how-organize-digitization-role-software-product-manager-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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The Confusing Landscape of Product Management Job Titles<\/div>\r\n \r\n
January 10, 2018<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fconfusing-landscape-product-management-job-titles-why-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”660″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/confusing-landscape-product-management-job-titles-why-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Software Product Summit 2018 \u2013 A Novel Conference For Product Managers<\/div>\r\n \r\n
October 19, 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsoftware-product-summit-2018-novel-conference-hans-bernd-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”774″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/software-product-summit-2018-novel-conference-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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2017 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
September 5, 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2017-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1038″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/2017-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Why Do European Software Product Companies Not Scale Up?<\/div>\r\n \r\n
July 11, 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fwhy-do-european-software-product-companies-scale-up-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1036″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/why-do-european-software-product-companies-scale-up-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Global Best Practice Approach for Indian Software Product Managers<\/div>\r\n \r\n
July 2, 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fglobal-best-practice-approach-indian-software-product-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”680″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/global-best-practice-approach-indian-software-product-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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From Software Service To Product Business \u2013 Success<\/div>\r\n \r\n
June 28, 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Ffrom-software-service-product-business-success-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1034″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/from-software-service-product-business-success-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Software Product Manager in India \u2013 a Key Role for the Emerging Software Product Industry<\/div>\r\n \r\n
January 8, 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsoftware-product-manager-india-key-role-emerging-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1032″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/software-product-manager-india-key-role-emerging-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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2016 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
September 6, 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2016-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1030″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/2016-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Growth Hacking, Customer Discovery, MVP, Pivoting \u2026 and the customer?<\/div>\r\n \r\n
July 30, 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fgrowth-hacking-customer-discovery-mvp-pivoting-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1028″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/growth-hacking-customer-discovery-mvp-pivoting-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Gartner on Staying on Top of Digitization \u2013 What do managers in all industries have to do?<\/div>\r\n \r\n
June 10, 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fgartner-staying-top-digitization-what-do-managers-all-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1026″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/gartner-staying-top-digitization-what-do-managers-all-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Partner Management \u2013 Why Is It Important for Product Managers?<\/div>\r\n \r\n
April 26, 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fpartner-management-why-important-product-managers-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1024″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/partner-management-why-important-product-managers-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Superforecasting \u2013 Finally a Silver Bullet?<\/div>\r\n \r\n
March 12, 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsuperforecasting-finally-silver-bullet-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1022″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/superforecasting-finally-silver-bullet-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Software Pricing \u2013 How Does It Work?<\/div>\r\n \r\n
February 3, 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsoftware-pricing-how-does-work-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2619″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/software-pricing-how-does-work-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Services Related to Software \u2013 To Be Driven By the Product Manager<\/div>\r\n \r\n
Dezember 10, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fservices-related-software-driven-product-manager-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1018″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/services-related-software-driven-product-manager-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Software Product Manager, Digital Service Manager, IoT Solution Manager \u2013 Or What?<\/div>\r\n \r\n
November 4, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsoftware-product-manager-digital-service-iot-solution-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1016″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/software-product-manager-digital-service-iot-solution-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Amazon\u2019s Transition from IaaS to PaaS Provider<\/div>\r\n \r\n
October 21, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Famazons-transition-from-iaas-paas-provider-what-does-mean-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1014″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/amazons-transition-from-iaas-paas-provider-what-does-mean-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Volkswagen \u2013 What Can We Learn From This Disaster?<\/div>\r\n \r\n
October 7, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fvolkswagen-what-can-we-learn-from-disaster-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1012″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/volkswagen-what-can-we-learn-from-disaster-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Michael Porter on IoT again \u2013 How Companies Need to Reorganize<\/div>\r\n \r\n
September 23, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fmichael-porter-iot-again-how-companies-need-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”994″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/michael-porter-iot-again-how-companies-need-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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New Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
September 10, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fnew-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1010″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/new-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Does the Product Name Matter for Software?<\/div>\r\n \r\n
August 26, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fdoes-product-name-matter-software-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1008″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/does-product-name-matter-software-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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The Good Fortune of Recurring Revenue \u2013 From Windows 10 to IoT<\/div>\r\n \r\n
August 11, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fgood-fortune-recurring-revenue-from-windows-10-iot-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1006″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/good-fortune-recurring-revenue-from-windows-10-iot-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Product Managers Start Building Communities - Finally<\/div>\r\n \r\n
July 29, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fproduct-managers-start-building-communities-finally-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1004″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/product-managers-start-building-communities-finally-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Speed Up \u2013 Product Management Driving Change<\/div>\r\n \r\n
July 15, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fspeed-up-product-management-driving-change-hans-bernd-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1002″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/speed-up-product-management-driving-change-hans-bernd-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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One size does NOT fit all \u2013 SPM for Speedboats vs. Cruiseships, part 2<\/div>\r\n \r\n
July 1, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fone-size-does-fit-all-software-product-management-vs-part-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1000″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/one-size-does-fit-all-software-product-management-vs-part-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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SPM for Speedboats vs. Cruiseships \u2013 One size does NOT fit all<\/div>\r\n \r\n
June 17, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fspm-speedboats-vs-cruiseships-one-size-does-fit-all-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”998″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/spm-speedboats-vs-cruiseships-one-size-does-fit-all-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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From Software Service To Product Business \u2013 A Challenging Journey<\/div>\r\n \r\n
June 3, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Ffrom-software-service-product-business-challenging-journey-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”996″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/from-software-service-product-business-challenging-journey-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Michael Porter on IoT - Strategic Software Thinkers Urgently Needed<\/div>\r\n \r\n
May 20, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fmichael-porter-iot-strategic-software-thinkers-needed-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”994″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/michael-porter-iot-strategic-software-thinkers-needed-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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Product Owner and\/or Product Manager \u2013 Don\u2019t Debate the Wrong Issue<\/div>\r\n \r\n
May 6, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fproduct-owner-andor-manager-dont-debate-wrong-issue-kittlaus||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”754″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/product-owner-andor-manager-dont-debate-wrong-issue-kittlaus”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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IBM on a Dangerous Path to Whole Product Implementation<\/div>\r\n \r\n
April 22, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fibm-dangerous-path-whole-product-implementation-hans-bernd-kittlaus%3Ftrk%3Dprof-post||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”757″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/ibm-dangerous-path-whole-product-implementation-hans-bernd-kittlaus?trk=prof-post”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540382837485{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n
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New Tools for SPM Can Make Life Easier<\/div>\r\n \r\n
April 8, 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=”fa fa-link” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#990033″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fnew-tools-spm-can-make-life-easier-hans-bernd-kittlaus%3Ftrk%3Dprof-post||target:%20_blank|”][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”989″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.linkedin.com\/pulse\/new-tools-spm-can-make-life-easier-hans-bernd-kittlaus?trk=prof-post”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”9\/12″][vc_row_inner][vc_column_inner el_class=”inno–head-icon”][vc_icon icon_fontawesome=”fa fa-book” el_class=”inno–icon”][vc_custom_heading text=”SPM Blog” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=”inno–border-dashed”][vc_column_text]From the start of InnoTivum in 2001 we have made our expertise and experiences available to our customers across all communication channels. Beside writing articles and publishing books, we have started this blog. We are offering our views and experiences related to Software Product Management […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":600,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-763","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/pages\/763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/comments?post=763"}],"version-history":[{"count":41,"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/pages\/763\/revisions"}],"predecessor-version":[{"id":2780,"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/pages\/763\/revisions\/2780"}],"up":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/pages\/600"}],"wp:attachment":[{"href":"https:\/\/www.innotivum.com\/en\/wp-json\/wp\/v2\/media?parent=763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}