{"id":600,"date":"2018-10-24T13:02:26","date_gmt":"2018-10-24T11:02:26","guid":{"rendered":"https:\/\/www.innotivum.com\/rebuild\/?page_id=600"},"modified":"2025-06-30T15:20:06","modified_gmt":"2025-06-30T13:20:06","slug":"publications","status":"publish","type":"page","link":"https:\/\/www.innotivum.com\/en\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner el_class=”inno–head-icon”][vc_icon icon_fontawesome=”fa fa-book” el_class=”inno–icon”][vc_custom_heading text=”Publications” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540378070433{margin-bottom: 5rem !important;}”][vc_column el_class=”inno–border-dashed”][vc_column_text]From the start of InnoTivum in 2001 we have made our expertise and experiences available to our customers across all communication channels. Writing articles and publishing books is one way which has proven helpful and highly effective f\u00fcr many customers. Another one is our blog posts<\/a>.<\/p>\n

Topics<\/h2>\n

We are offering high quality contents in English and German in the area of Software Product Management. This includes basic knowledge as well as in-depth analysis. Our publications are as easy-to-read and comprehensible as possible in order to address a bigger audience.<\/p>\n

Our Authors<\/h2>\n

As the founder of InnoTivum, Hans-Bernd Kittlaus is not only in charge of the company, he is also the author of our publications. Mr. Kittlaus is internationally renowned as an expert on Software Product Management. In addition he has made extensive experiences in most software-related areas and has published about them as well. Mr. Kittlaus is at the center of a huge international network from which other experts contributed as co-authors to his publications. Thus we can guarantee information, opinions and solutions at the highest level. Here you can find a list of our publications which have been written by Hans-Bernd Kittlaus and additional authors:[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298943664{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

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Cloud Product Vision, Market Positioning, Strategy, and Pricing<\/div>\r\n \r\n
2025<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

Cloud Product Vision, Market Positioning, Strategy, and Pricing<\/h4>\n
Authors: <\/strong>Saltan, A. & Kittlaus, H.-B.<\/div>\n
I<\/strong>n: <\/strong><\/strong>Hajizadeh, Y., Poth, A., Riel, A. (Eds.): Building Cloud Software Products – Innovation, Technology, and Product Management<\/div>\n
Publisher:<\/strong> Springer International Publishing, Switzerland, 2025<\/div>\n
ISBN:<\/strong> 978-3031921834<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2697″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.amazon.de\/-\/en\/Building-Cloud-Software-Products-Innovation\/dp\/3031921836\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298936891{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

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A Framework for Managing Platforms as Products in IT Organizations<\/div>\r\n \r\n
2024<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

A Framework for Managing Platforms as Products in IT Organizations<\/span><\/h4>\n

Autor:<\/strong> Kittlaus, H.-B. + Mori, V.S.
\nIn: <\/strong>Petrik, D., Saltan, A., Helferich, A. (Eds.): Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems<\/span><\/a>, Proceedings of ICDPM, Gotheburg, Sweden, 2024<\/strong><\/p>\n

Verlag:<\/strong> Springer, 2024<\/p>\n

ISBN:<\/strong> 978-3-031-71514-3[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2660″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/doi.org\/10.1016\/j.infsof.2024.107548″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298936891{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

\r\n \r\n
In Memoriam of Professor Guenther Ruhe<\/div>\r\n \r\n
2024<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

In Memoriam of Professor Guenther Ruhe: Contributions to the Software Product Management Research and Practice<\/h4>\n

Authors:<\/strong> Kittlaus, H.-B. + Saltan, A.
\nIn: <\/strong>Journal on Software and Information Technology<\/p>\n

Publisher:<\/strong> Elsevier, 2024[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2611″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/doi.org\/10.1016\/j.infsof.2024.107548″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298936891{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

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SOFTWARE PRODUCT MANAGEMENT FOR STARTUPS<\/div>\r\n \r\n
2023<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

Software Product Management for Startups \u2013The ISPMA-Compliant Study Guide and Handbook<\/h4>\n

Author:<\/strong> Kittlaus, H.-B. + Mangipudi, H.
\nPublisher:<\/strong> InnoTivum + guNaka, 2023
\nISBN: <\/strong>979-886-2237580[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2376″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.innotivum.com\/en\/publications\/spm-startups-book\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298936891{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

\r\n \r\n
SOFTWARE PRODUCT MANAGEMENT<\/div>\r\n \r\n
2022<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

Software Product Management \u2013The ISPMA-Compliant Study Guide and Handbook, edition 2<\/h4>\n

Author:<\/strong> Kittlaus, H.-B.
\nPublisher:<\/strong> Springer-Verlag, New York \/ Berlin \/ Heidelberg, 2022
\nISBN:<\/strong> 978-3662651155[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”2122″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.innotivum.com\/en\/publications\/spm-book\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298943664{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

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Usability from a Product Manager's Perspective<\/div>\r\n \r\n
2021<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

Usability from a Product Manager’s Perspective<\/h4>\n
Authors: <\/strong>Kittlaus, H.-B.<\/div>\n
I<\/strong>n: <\/strong>SQ Magazine 10, 2021<\/a><\/div>\n
Publisher:<\/strong> iSQI, 2021<\/div>\n
<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”1949″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.innotivum.com\/wp-content\/uploads\/2021\/10\/2110-SQ-mag-hbk-on-usability.pdf”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298936891{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

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SOFTWARE PRODUCT MANAGEMENT<\/div>\r\n \r\n
2017<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

Software Product Management \u2013The ISPMA-Compliant Study Guide and Handbook<\/h4>\n

Authors:<\/strong> Kittlaus, H.-B.; Fricker, S.A.
\nPublisher:<\/strong> Springer-Verlag, New York \/ Berlin \/ Heidelberg, 2017
\nISBN:<\/strong> 978-3-642-55139-0[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”292″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/www.innotivum.com\/en\/publications\/spm-book\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298943664{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

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Software Product Categories in the Automotive Industry and How To Manage Them<\/div>\r\n \r\n
2016<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

Software Product Categories in the Automotive Industry and How To Manage Them<\/h4>\n
Authors: <\/strong>Lick, P. & Kittlaus, H.-B.<\/div>\n
I<\/strong>n: <\/strong>Maglyas, A., Lamprecht, A.L. (Eds.): Software Business, Proceedings of ICSOB 2016, Ljubljana, Slovenia<\/div>\n
Publisher:<\/strong> Springer International Publishing, Switzerland, 2016<\/div>\n
ISBN:<\/strong> 978-3-319-40514-8<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”390″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.amazon.de\/Software-Business-International-Proceedings-Information\/dp\/3319405144\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298949633{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

\r\n \r\n
One Size Does Not Fit All: SPM For Speedboats vs. Cruiseships<\/div>\r\n \r\n
2015<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

One Size Does Not Fit All: Software Product Management For Speedboats vs. Cruiseships<\/h4>\n

Author: <\/strong>Kittlaus, H.-B.
\nIn: <\/strong>Fernandes, J.M., Machado, R.J., Wnuk, K. (Eds.): Software Business, Proceedings of ICSOB 2015, Braga, Portugal
\nPublisher:<\/strong> Springer International Publishing, Switzerland, 2015
\nISBN:<\/strong> 978-3-319-19592-6[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”433″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.amazon.de\/Software-Business-International-Proceedings-Information\/dp\/3319195921\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298936891{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

\r\n \r\n
Gesch\u00e4ftsmodelle<\/div>\r\n \r\n
2014<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n

Gesch\u00e4ftsmodelle<\/h4>\n

Autor(en): <\/strong>Kittlaus, H.-B.
\nIn: <\/strong>Hilber, M. (Hrsg.): Handbuch Cloud Computing
\nVerlag:<\/strong> Dr. Otto Schmidt Verlag, K\u00f6ln, 2014
\nISBN:<\/strong> 978-3-504-56091-1[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][vc_single_image image=”443″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.amazon.de\/Handbuch-Cloud-Computing-Marc-Hilber\/dp\/3504560916\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1540298936891{margin-bottom: 2rem !important;}”][vc_column width=”9\/12″]\r\n

\r\n \r\n
Software-Produktmanagement<\/div>\r\n \r\n
2013<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]<\/p>\n
\n

Autor(en): <\/strong>Botzenhardt, A.; Kittlaus, H.-B.
\nIn: <\/strong>WISU, 42. Jg. (2013), S. 900-902<\/p>\n<\/div>\n

[\/vc_column_text][vc_row_inner][vc_column_inner el_class=”inno–head-icon”][vc_icon icon_fontawesome=”fa fa-link” el_class=”inno–icon”][vc_custom_heading text=”LINKS” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n