{"id":27,"date":"2018-10-15T12:09:22","date_gmt":"2018-10-15T10:09:22","guid":{"rendered":"https:\/\/www.innotivum.com\/rebuild\/?page_id=27"},"modified":"2026-02-28T17:33:26","modified_gmt":"2026-02-28T16:33:26","slug":"example-site","status":"publish","type":"page","link":"https:\/\/www.innotivum.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

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InnoTivum's Training Curriculum<\/div>\r\n \r\n
<\/a><\/div>\r\n \r\n <\/div>[vc_single_image image=”2605″ img_size=”large” alignment=”center” onclick=”custom_link”][vc_column_text]InnoTivum’s training curriculum covers all needs of software product managers and their organizations whether they are responsible for software products or software components embedded in physical products and services. The ISPMA-based modules prepare for the corresponding ISPMA certification exams.[\/vc_column_text][vc_icon icon_fontawesome=”fas fa-star” color=”grey” align=”center”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”]\r\n
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The New SPM for Startups Book<\/div>\r\n \r\n
More<\/a><\/div>\r\n \r\n <\/div>[vc_single_image image=”2376″ img_size=”medium” alignment=”center” onclick=”custom_link” link=”https:\/\/www.innotivum.com\/en\/publications\/spm-startups-book\/”][vc_column_text]Product Management<\/strong> is critical for the success of a startup<\/strong>. This book is a study guide and handbook for practitioners in startups, i.e. newly formed companies, and also corporate ventures, i.e. new product development units that work in a startup mode in established companies. It is based on the \u201cSPM for Startups\u201d module of ISPMA\u00ae<\/strong> (International Software Product Management Association).<\/p>\n

The authors: Hans-Bernd Kittlaus<\/strong> is\u00a0 Chairman Emeritus and Hall of Fame Member of ISPMA and founder and owner of InnoTivum Consulting, Germany. Haragopal Mangipudi<\/strong> (aka Hara) is the Chairman of ISPMA and founder and owner of guNaka\u00ae<\/sup> LLC (https:\/\/gunaka.org) established in the USA and India.[\/vc_column_text]\r\n

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See what readers say and order<\/div>\r\n \r\n
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Better Product Management - Better Business Results<\/div>\r\n \r\n
Blog Post<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]McKinsey<\/strong> has proven that the quality of product management is one of the four factors that have the highest impact on the business results of your company. In my blog post you can find links to McKinsey’s articles.<\/p>\n

With our trainings<\/strong> you can improve your product management capabilities and therefore your numbers.[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”]\r\n

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WHAT PARTICIPANTS SAY<\/div>\r\n \r\n
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SPM Foundation Level 2.0 Update Training<\/strong><\/div>\n
“Four years after the SPM Foundation Level training, some of my team members and myself attended the Foundation Level V.2.0 Update Training online. It provided a wealth of most interesting new contents plus a welcome refresh<\/strong><\/em>. Though we all would have preferred Hans-Bernd to be with us in Athens again, he managed to create a very open atmosphere with lots of interactive discussion and exchange that added quite a bit of value to the training.”<\/div>\n
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Thodoris Psilopoulos<\/strong>, Director of Product Management, Qualco<\/strong>, Greece<\/div>\n

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SPM Foundation Level 2.0 Update Training<\/strong><\/div>\n
“The new contents fits nicely into the framework and addresses important SPM tasks. Topics like Financial Management and Product Planning Approaches<\/strong><\/em> point to techniques that can be used for successful implementation. Most interesting was the discussion of software having a significant impact on our environment which is why the company\u2019s sustainability criteria<\/strong><\/em> need to be considered in addition to legal or regulatory compliance requirements. This interactive Update Training also served as a refresher and helped me broaden my perspective and directed me to topics that I need to work on.”<\/div>\n
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Martin D\u00fcnser<\/strong>, Product Manager Software Application, Z\u00fcnd System Technologies AG<\/strong>, Switzerland<\/div>\n

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Product Management of software-intensive products<\/div>\r\n \r\n
<\/a><\/div>\r\n \r\n <\/div>[vc_column_text]\u2713 Improve your PM<\/strong> skills with our trainings and coaching, and thereby your career perspective
\n\u2713 For all industries with software-intensive products
\n\u2713 Optimize your product management<\/strong> in a company-specific way[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-xs”][vc_column_text]<\/p>\n

What is product management?<\/h1>\n

Product management<\/strong> consists of product strategy, planning and product-related orchestration of the functional areas of the company. The objective is the product\u2019s sustainable economic success across its life cycle, i.e. from the initial new product development focused on innovation and product-market fit through market introduction and evolutionary continuous development, the growth and maturity phases to end-of-life. The product management<\/strong> role requires a high degree of management competence and orchestration across organizational structures, often without a hierarchical management position, i.e. leadership without authority. Software product management<\/strong> is not only utilized by software product<\/strong> vendors, but also by vendors of software-intensive products<\/strong> and services in other industries and in corporate IT organizations. There are different names for the role beside software product manager: solution manager, program manager, IT product manager, offering manager, or product owner<\/em>.<\/p>\n

Software is special<\/h2>\n

Since software is very special and different from physical components, product management<\/strong> must take these characteristics into account. The combination of high complexity and frequency of change as well as the need for value-based pricing have a significant impact on the work of software product management<\/strong>.<\/p>\n

What makes a good product manager?<\/h2>\n

The requirements for a product manager<\/strong> are high. A combination of technical and domain knowledge is needed as well as business sense, i.e. the ability to understand and influence the economic as well as the technical and domain aspects of the product, its customers and its market. For the orchestration of the functional areas of the organization, being a team player, able to communicate and able to deal with conflict are big advantages. Leadership without authority is required.<\/p>\n

In our consulting projects and trainings on software product management<\/strong> as well as in ISPMA (International Software Product Management<\/strong> Association) we frequently work with successful and experienced product managers<\/strong> who share their experiences, tips and tricks with us; also with researchers who involve us in their projects and discuss their results with us. So we are able to expand our own expertise. Our customers and training participants benefit from this. And it is reflected in our publications.<\/p>\n

We can help with:[\/vc_column_text][vc_column_text]<\/p>\n