Product Strategy 3 Days
Product strategy encompasses all topics which deal with the definition and direction of a software product over its strategic timeframe, i.e. beyond a single release. The elements of the Product Strategy column in the ISPMA SPM Framework are discussed in relation to Osterwalder‘s Business Model Canvas. In addition there will be realistic case studies and exercises.
Strategic Management 2 Days
Strategic Management encompasses all topics relevant for the conception and ongoing development of the strategy of a company or a business area. The training is focused on those topics that are directly relevant for a software product manager. For the elements in the Strategic Management column in the ISPMA SPM Framework best practice approaches and latest research results will be discussed. In addition there will be realistic case studies and exercises.
Product Planning 3 Days
Product planning encompasses all topics which deal with the planning and management of the concrete implementation of the product strategy in the ongoign development of a software product. For the elements in the Product Planning column in the ISPMA SPM Framework best practice approaches and latest research results will be discussed. In addition there will be realistic case studies and exercises.
Orchestration 2 Days
Orchestration encompasses all topics relevant for the cooperation with other functional units in a company in order to ensure that they support the product’s economic success in an optimal way. For the elements in the Orchestration columns in the ISPMA SPM Framework best practice approaches and latest research results will be discussed. In addition there will be realistic case studies and exercises.
Product managers who already have the ISPMA Foundation Level Certificate or comparable SPM experience of at least 3 years. They may work in the software industry, or with vendors of software-intensive products and services in other industries, or with corporate IT organizations in all industries.
These trainings are based on the groundbreaking work of ISPMA, the International Software Product Management Association e.V..
ISPMA has created an international standard for SPM education and independent certification. Certification is available for each of the Excellence Level trainings. It is conducted by independent certification agencies based on an examination that is offered in conjunction with our trainings.
Praise for our Training
“As the head of product management for SAP Exchange Media and former director of product management for the SAP Business Suite on HANA, I have a number of years of experience in software product management. Nevertheless, I found a lot of value in the Excellence Level trainings on Product Planning and Orchestration. ISPMA’s well-structured approach in combination with Hans-Bernd Kittlaus’ broad industry experience laid a state-of-the-art foundation and provided relevant in-depth information. Moreover, it gave me great impulses and opportunities to reflect and improve my own frameworks and practices in my product management team. There was enough room for lively discussions. The inspiring exercises were sufficiently complex, but still easily understandable and even entertaining. I can fully recommend these trainings.”
Stefan Wenzel, Head of Product Management, SAP Exchange Media, Walldorf, Germany