{"id":2431,"date":"2023-08-24T12:07:03","date_gmt":"2023-08-24T10:07:03","guid":{"rendered":"https:\/\/www.innotivum.com\/publications\/spm-startups-book\/"},"modified":"2023-10-07T14:15:55","modified_gmt":"2023-10-07T12:15:55","slug":"spm-startups-book","status":"publish","type":"page","link":"https:\/\/www.innotivum.com\/de\/publications\/spm-startups-book\/","title":{"rendered":"SPM for Startups Book"},"content":{"rendered":"
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[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/2″ el_class=“inno–head-icon“][vc_column_text]Startup<\/strong> \u2013 the term sparkles and is associated with adventure, freedom, innovation, entrepreneurship, and also big money in case of success. It is a subject of fascination for both the entrepreneurs as well as other readers of business literature alike. Scores of books are published every year on various aspects of this subject covering the perspectives of both academia and practitioners. Product Management<\/strong> is critical for the success of a startup, but often goes under the radar while other aspects of entrepreneurship take the spotlight. The purpose of this book is to serve as a study guide and handbook for practitioners in startups, i.e. newly formed companies, and also corporate ventures, i.e. new product development units that work in a startup mode in established companies. The book accompanies the training course \u201cSPM for Startups\u201d of ISPMA\u00ae<\/strong> (International Software Product Management Association) and can be used as textbook for ISPMA-based education and certification. It also enables a critical appreciation of the art and science of software product management in the context of startups for readers in academia and the industries.[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ el_class=“inno–head-icon“]\r\n