{"id":2431,"date":"2023-08-24T12:07:03","date_gmt":"2023-08-24T10:07:03","guid":{"rendered":"https:\/\/www.innotivum.com\/publications\/spm-startups-book\/"},"modified":"2025-06-05T18:22:06","modified_gmt":"2025-06-05T16:22:06","slug":"spm-startups-book","status":"publish","type":"page","link":"https:\/\/www.innotivum.com\/de\/publications\/spm-startups-book\/","title":{"rendered":"SPM for Startups Book"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;inno&#8211;head-icon&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-info-circle&#8220; el_class=&#8220;inno&#8211;icon&#8220;][vc_custom_heading text=&#8220;The Book on Software Product Management for Startups&#8220; font_container=&#8220;tag:h1|text_align:left&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;inno&#8211;head-icon&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-star&#8220; el_class=&#8220;inno&#8211;icon&#8220;][vc_custom_heading text=&#8220;Order &#8211; 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el_class=&#8220;inno&#8211;head-icon&#8220;][vc_column_text]<strong>Startup<\/strong> \u2013 the term sparkles and is associated with adventure, freedom, innovation, entrepreneurship, and also big money in case of success. It is a subject of fascination for both the entrepreneurs as well as other readers of business literature alike. Scores of books are published every year on various aspects of this subject covering the perspectives of both academia and practitioners. <strong>Product Management<\/strong> is critical for the success of a startup, but often goes under the radar while other aspects of entrepreneurship take the spotlight. The purpose of this book is to serve as a study guide and handbook for practitioners in startups, i.e. newly formed companies, and also corporate ventures, i.e. new product development units that work in a startup mode in established companies. The book accompanies the training course \u201cSPM for Startups\u201d of <strong>ISPMA\u00ae<\/strong> (International Software Product Management Association) and can be used as textbook for ISPMA-based education and certification. It also enables a critical appreciation of the art and science of software product management in the context of startups for readers in academia and the industries.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;inno&#8211;head-icon&#8220;]\r\n    <div class=\"innotivum--button\">\r\n     \r\n        <div class=\"innotivum--button-title\">Table of Contents<\/div>\r\n         \r\n        <div class=\"innotivum--button-link\"><a href=\"https:\/\/www.innotivum.com\/wp-content\/uploads\/2023\/08\/SPM-for-Startups-TOC.pdf\" target='_blank' >Click<\/a><\/div>\r\n     \r\n    <\/div>[\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1540380344294{margin-bottom: 2rem !important;}&#8220;][vc_column el_class=&#8220;inno&#8211;head-icon&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-users&#8220; el_class=&#8220;inno&#8211;icon&#8220;][vc_custom_heading text=&#8220;Authors&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/2&#8243;]\r\n            <div class=\"innotivum--grey-box\">\r\n             \r\n                <div class=\"innotivum--grey-box_content\"><\/p>\n<h3>Hans-Bernd Kittlaus:<\/h3>\n<p>is the owner and managing director of InnoTivum Consulting and works as consultant and trainer for software organizations, in particular in the areas of software product management and organizational aspects of software organizations. Before he was Director of SIZ GmbH, Bonn, Germany (German Savings Banks Organization) and Head of Software Product Management and Development units of IBM. He has published numerous articles and books, in particular on Software Product Management and Pricing. He is Diplom-Informatiker, ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO), Certified PRINCE2 Practitioner, and member of ACM and GI. Hans-Bernd lives near Bonn, Germany. He is a founding member, Chairman Emeritus and Hall of Fame Member of ISPMA.<\/div>\r\n  \r\n            <\/div>\r\n            <div class=\"innotivum--grey-box\">\r\n             \r\n                <div class=\"innotivum--grey-box_content\"><\/p>\n<h3>Haragopal Mangipudi:<\/h3>\n<p>is the founder of guNaka<sup>\u00ae<\/sup> LLC (https:\/\/gunaka.org) established in the USA and India. guNaka\u2019s 360\u00b0 PM<sup>\u00ae<\/sup> supports founders of startups and product leaders in building world-class digital products. Hara is passionate about building products with purpose and has been developing product management community both as a Fellow of the global not-for-profit body ISPMA<sup>\u00ae<\/sup> and as an adjunct professor at some of the top business and technology schools like IIMs and IITs. Currently Hara is the Chairman of ISPMA<sup>\u00ae<\/sup> e.V.. In the past, Hara led an enterprise banking platform Finacle<sup>\u00ae<\/sup> as an intrapreneur and steered it to its global leadership in 100+ countries across six continents &#8211; he was the CEO of Finacle and the member of the Executive Council of Infosys<sup>\u00ae <\/sup>till 2014. Hara is a Distinguished Alumnus Awardee of Indian Institute of Management, Bangalore.<\/div>\r\n  \r\n            <\/div>[\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;2176&#8243; img_size=&#8220;large&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;2403&#8243; img_size=&#8220;large&#8220;][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1540380344294{margin-bottom: 2rem !important;}&#8220;][vc_column el_class=&#8220;inno&#8211;head-icon&#8220;][vc_empty_space height=&#8220;200px&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-check&#8220; el_class=&#8220;inno&#8211;icon&#8220;][vc_custom_heading text=&#8220;What expert readers say&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row][vc_column]\r\n            <div class=\"innotivum--grey-box has--checkmark\">\r\n             \r\n                <div class=\"innotivum--grey-box_content\">\u201cToday, software is an integral part of the business of most start-ups. The ability to adopt a software product management perspective in this important part of their business is thus key to the success of many entrepreneurs. This comprehensive book by Haragopal and Hans-Bernd, both of whom have significant product management expertise and experience, is a great guide to the science and craft of software product management for start-ups.\u201d<\/p>\n<p><b>Rishikesha<\/b><b> T. Krishnan<\/b>, Director &amp; Professor of Strategy,<b> Indian Institute of Management Bangalore<\/b>, India<\/div>\r\n  \r\n            <\/div>\r\n            <div class=\"innotivum--grey-box has--checkmark\">\r\n             \r\n                <div class=\"innotivum--grey-box_content\">\u201cAs co-founder, practitioner as well as researcher in the product management discipline, I find this book invaluable with its fundamental insights and practical tools &#8211; this book is an ideal choice for readers seeking a strong foundation to embark as well as succeed in their startup journey.\u201d<\/p>\n<p><b>Fr\u00e9d\u00e9ric <\/b><b>Pattyn<\/b>, Co-Founder &amp; Principal Product Manager @<b> NOWJOBS <\/b>&amp; PhD Student, Belgium<\/div>\r\n  \r\n            <\/div>\r\n            <div class=\"innotivum--grey-box has--checkmark\">\r\n             \r\n                <div class=\"innotivum--grey-box_content\">\u201cAcross industries, most startups today are trying to create innovative software-intensive products. This is finally the book that guides practitioners how to manage such a product in a startup environment. It is based on ISPMA\u2019s pioneering SPM best-practice approach, and written by two of ISPMA\u2019s thought leaders. A must-read for every budding entrepreneur and software product manager!\u201d<\/p>\n<p><strong>Prof. S. Sadagopan<\/strong>, Founder and first Director, <strong>International Institute of Information Technology Bangalore<\/strong>, India<\/div>\r\n  \r\n            <\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;inno&#8211;head-icon&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-info-circle&#8220; el_class=&#8220;inno&#8211;icon&#8220;][vc_custom_heading text=&#8220;The Book on Software Product Management for Startups&#8220; font_container=&#8220;tag:h1|text_align:left&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;inno&#8211;head-icon&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-star&#8220; el_class=&#8220;inno&#8211;icon&#8220;][vc_custom_heading text=&#8220;Order &#8211; Physical Book or EBook&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;2377&#8243; img_size=&#8220;medium&#8220;][vc_row_inner][vc_column_inner el_class=&#8220;inno&#8211;head-icon&#8220; offset=&#8220;vc_hidden-lg vc_hidden-md&#8220;][vc_icon icon_fontawesome=&#8220;fa fa-star&#8220; el_class=&#8220;inno&#8211;icon&#8220;][vc_custom_heading text=&#8220;Order&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_row_inner][vc_column_inner width=&#8220;1\/4&#8243; offset=&#8220;vc_col-xs-6&#8243;][vc_single_image image=&#8220;2501&#8243; img_size=&#8220;150&#215;40&#8243; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; link=&#8220;https:\/\/www.amazon.de\/-\/en\/Hans-Bernd-Kittlaus\/dp\/B0CJRS5G4T\/ref=nosim?tag= inno0f-21&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;1\/4&#8243; offset=&#8220;vc_col-xs-6&#8243;][vc_single_image image=&#8220;2505&#8243; img_size=&#8220;190&#215;40&#8243; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; link=&#8220;https:\/\/www.amazon.co.uk\/Hans-Bernd-Kittlaus\/dp\/B0CJRS5G4T\/ref=nosim?tag= [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":45,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2431","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages\/2431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/comments?post=2431"}],"version-history":[{"count":16,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages\/2431\/revisions"}],"predecessor-version":[{"id":2688,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages\/2431\/revisions\/2688"}],"up":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages\/45"}],"wp:attachment":[{"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/media?parent=2431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}