{"id":2353,"date":"2023-06-07T17:07:17","date_gmt":"2023-06-07T15:07:17","guid":{"rendered":"https:\/\/www.innotivum.com\/?page_id=2353"},"modified":"2023-06-07T17:18:41","modified_gmt":"2023-06-07T15:18:41","slug":"spm-blog-40-spm-for-startups","status":"publish","type":"page","link":"https:\/\/www.innotivum.com\/de\/publications\/spm-blog\/spm-blog-40-spm-for-startups\/","title":{"rendered":"SPM Blog 40: Software Product Management for Startups and New SPM Book"},"content":{"rendered":"
[vc_row][vc_column el_class=“inno–head-icon“][vc_icon icon_fontawesome=“fa fa-info-circle“ el_class=“inno–icon“][vc_custom_heading text=“SPM Blog 40: Software Product Management for Startups and New SPM Book“ font_container=“tag:h1|text_align:left“ use_theme_fonts=“yes“][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=“2080″ img_size=“large“ alignment=“center“ onclick=“img_link_large“ img_link_target=“_blank“]\r\n
For more than 10 years, the non-profit organisation ISPMA\u00ae \u2013 International Software Product Management Association e.V. (www.ispma.org<\/a>) \u2013 has been helping software product managers with its SPM Body of Knowledge which is the basis of training and certification. Now ISPMA\u00ae has extended this knowledge base with the new module \u201eSPM for Startups<\/strong>\u201c.<\/p>\n The corresponding training is intended for participants who are involved in software product management in startups or in startup-like units of established companies. They can be founders, software product managers or in other roles.<\/p>\n The purpose of software product management in a startup is to devise, conduct and execute experiments and fine-tune the business model using the learnings from each of such iterations. In the context of software product management, startups include all the three variants below who embark on the journey of building a new product to address a pressing problem of a market segment:<\/p>\n We differentiate startups in three specific stages:<\/p>\n The Early Stage is focused on finding the right problem-solution fit which aims at deriving a minimum feature set in which to launch a minimum viable product, an MVP, which is to be the subject of learning and iterated upon toward solving the customer’s confirmed problem. The Growth Stage is focused on finding and optimizing the product-market fit using an iterative approach. The steps of an iteration are as follows: hypothesis \u2013 MVP \u2013 test \u2013 conclusion. We define MVP as: \u201eThe minimum feature set of a new product that is derived through a learning phase and that some customers are willing to pay for in the first release.\u201d<\/p>\n This module for software product managers in startup situations provides the tools that help make the job more effective, reduce the inherent stress, and make the organisation more successful. It addresses the management of both software products and embedded software, i.e. software parts of software-intensive products. It covers all elements of the ISPMA\u00ae SPM Framework for Startups.<\/p>\n Elements of the Framework which are not marked as E or G are not relevant in the early and growth stages of a startup. Some elements are already relevant in the early stage (E), some only become relevant when a startup enters the growth stage (G). In the Scale-Up Stage all elements of the SPM Framework are relevant. Some topics need special attention in the Early and Growth Stages of a startup. They are added as elements to the framework. Competitive Strategy and Customer Experience Design apply from the early stage of the startup while Funding and Product-Market Fit from growth stage onwards.<\/p>\n Version 2 of the ISPMA\u00ae Curriculum<\/strong><\/p>\n In parallel to the new module \u201eSPM for Startups\u201c, ISPMA\u00ae has also published new versions and releases of the proven SPM Framework and the following modules:<\/p>\n\n
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