{"id":181,"date":"2018-10-19T12:28:03","date_gmt":"2018-10-19T10:28:03","guid":{"rendered":"https:\/\/www.innotivum.com\/rebuild\/?page_id=181"},"modified":"2026-02-16T12:40:40","modified_gmt":"2026-02-16T11:40:40","slug":"spm-blog","status":"publish","type":"page","link":"https:\/\/www.innotivum.com\/de\/publications\/spm-blog\/","title":{"rendered":"SPM Blog"},"content":{"rendered":"

[vc_row][vc_column width=“9\/12″][vc_row_inner][vc_column_inner el_class=“inno–head-icon“][vc_icon icon_fontawesome=“fa fa-book“ el_class=“inno–icon“][vc_custom_heading text=“SPM Blog“ font_container=“tag:h1|text_align:left“ use_theme_fonts=“yes“][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“inno–border-dashed“][vc_column_text]<\/p>\n

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Seit der Gr\u00fcndung von InnoTivum in 2001 haben wir unser Wissen und unsere Erfahrungen unseren Kunden \u00fcber verschiedene Kommunikationskan\u00e4le verf\u00fcgbar gemacht. Neben dem Schreiben von Artikeln und B\u00fcchern nutzen wir auch diesen Blog (in Englisch).<\/p>\n

Hier stellen wir unsere Sichten und Erfahrungen im Zusammenhang mit Software Product Management und der Software Industrie dar.<\/p>\n

Als Gr\u00fcnder von InnoTivum leitet Hans-Bernd Kittlaus nicht nur das Unternehmen, sondern ist auch Autor unserer Ver\u00f6ffentlichungen und des SPM Blog. Herr Kittlaus ist international anerkannt als Experte zu Software Product Management. Dar\u00fcber hinaus kann er auf umfangreiche Erfahrungen in nahezu allen Software-Themen zur\u00fcckblicken und hat dazu publiziert.<\/p>\n<\/div>\n

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Human Judgment Required \u2013 The Status of AI and Its Implications for Product Managers (and everybody else)<\/div>\r\n \r\n
16. Februar 2026<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fas fa-paperclip“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.innotivum.com%2Fde%2Fpublications%2Fspm-blog%2Fspm-blog-43-human-judgment-required-status-of-ai%2F|title:SPM%20Blog%2043%3A%20Human%20Judgment%20Required%20%E2%80%93%20The%20Status%20of%20AI%20and%20Its%20Implications%20for%20Product%20Managers%20(and%20everybody%20else)“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“2771″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.innotivum.com\/de\/publications\/spm-blog\/spm-blog-43-human-judgment-required-status-of-ai\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Product Management is Dependent on the Type of Product<\/div>\r\n \r\n
19. Mai 2023<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fas fa-paperclip“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.innotivum.com%2Fde%2Fpublications%2Fspm-blog%2Fspm-blog-42-software-vs-physical-product%2F|title:SPM%20Blog%2042%3A%20Software%20vs%20Physical%20Product“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“2292″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.innotivum.com\/de\/publications\/spm-blog\/spm-blog-42-software-vs-physical-product\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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2022 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
2. September 2022<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fas fa-paperclip“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.innotivum.com%2Fde%2Fpublications%2Fspm-blog%2Fspm-blog-41-2022-gartner-hype-cycle%2F|title:SPM%20Blog%2041%3A%202022%20Gartner%20Hype%20Cycle%20on%20Emerging%20Technologies|target:_blank“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“2158″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.innotivum.com\/de\/publications\/spm-blog\/spm-blog-41-2022-gartner-hype-cycle\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Software Product Management for Startups and New SPM Book<\/div>\r\n \r\n
July 18, 2022<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fas fa-paperclip“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.innotivum.com%2Fde%2Fpublications%2Fspm-blog%2Fspm-blog-40-spm-for-startups%2F|title:SPM%20Blog%2040%3A%20Software%20Product%20Management%20for%20Startups%20and%20New%20SPM%20Book|target:_blank“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“2080″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.innotivum.com\/de\/publications\/spm-blog\/spm-blog-40-spm-for-startups\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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2021 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
26. August 2021<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fas fa-paperclip“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2021-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F|target:_blank“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“1860″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/2021-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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McKinsey On How Excellence In SPM Fuels Business Performance<\/div>\r\n \r\n
7. April 2021<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fas fa-paperclip“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fmckinsey-how-excellence-spm-fuels-business-hans-bernd-kittlaus%2F%20|target:_blank“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“1735″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/mckinsey-how-excellence-spm-fuels-business-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Platform \u2013 What Do We Mean?<\/div>\r\n \r\n
18. November 2020<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fas fa-paperclip“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fplatform-what-do-we-mean-hans-bernd-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“1670″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/platform-what-do-we-mean-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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2020 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
22. August 2020<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fas fa-paperclip“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2020-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F|target:_blank“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“1635″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/2020-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Increasing Diversity in Software Product Planning and Development Approaches<\/div>\r\n \r\n
8. M\u00e4rz 2020<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fincreasing-diversity-software-product-planning-hans-bernd-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“1576″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/increasing-diversity-software-product-planning-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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2019 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
18. September 2019<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2019-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“1554″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/2019-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Customer-Specific Taylorability of Your B2B Software Product \u2013 the Good, the Bad and the Ugly<\/div>\r\n \r\n
22. April 2019<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fcustomer-specific-taylorability-your-b2b-software-product-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“1507″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/customer-specific-taylorability-your-b2b-software-product-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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2018 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
3. September 2018<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2018-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“643″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/2018-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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How to Organize for Digitization \u2013 The Role of the Software Product Manager<\/div>\r\n \r\n
27. M\u00e4rz 2018<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fhow-organize-digitization-role-software-product-manager-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“654″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/how-organize-digitization-role-software-product-manager-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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The Confusing Landscape of Product Management Job Titles<\/div>\r\n \r\n
10. Januar 2018<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fconfusing-landscape-product-management-job-titles-why-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“659″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/confusing-landscape-product-management-job-titles-why-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Software Product Summit 2018 \u2013 A Novel Conference For Product Managers<\/div>\r\n \r\n
19. Oktober 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsoftware-product-summit-2018-novel-conference-hans-bernd-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“665″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/software-product-summit-2018-novel-conference-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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2017 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
5. September 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2017-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus%2F||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“669″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/2017-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus\/“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Why Do European Software Product Companies Not Scale Up?<\/div>\r\n \r\n
11. Juli 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fwhy-do-european-software-product-companies-scale-up-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“672″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/why-do-european-software-product-companies-scale-up-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Global Best Practice Approach for Indian Software Product Managers<\/div>\r\n \r\n
2. Juli 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fglobal-best-practice-approach-indian-software-product-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“679″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/global-best-practice-approach-indian-software-product-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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From Software Service To Product Business \u2013 Success<\/div>\r\n \r\n
28. Juni 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Ffrom-software-service-product-business-success-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“682″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/from-software-service-product-business-success-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Software Product Manager in India \u2013 a Key Role for the Emerging Software Product Industry<\/div>\r\n \r\n
8. Januar 2017<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsoftware-product-manager-india-key-role-emerging-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“686″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/software-product-manager-india-key-role-emerging-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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2016 Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
6. September 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F2016-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“692″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/2016-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Growth Hacking, Customer Discovery, MVP, Pivoting \u2026 and the customer?<\/div>\r\n \r\n
30. Juli 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fgrowth-hacking-customer-discovery-mvp-pivoting-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“701″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/growth-hacking-customer-discovery-mvp-pivoting-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Gartner on Staying on Top of Digitization \u2013 What do managers in all industries have to do?<\/div>\r\n \r\n
10. Juni 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fgartner-staying-top-digitization-what-do-managers-all-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“704″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/gartner-staying-top-digitization-what-do-managers-all-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Partner Management \u2013 Why Is It Important for Product Managers?<\/div>\r\n \r\n
26. April 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fpartner-management-why-important-product-managers-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“707″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/partner-management-why-important-product-managers-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Superforecasting \u2013 Finally a Silver Bullet?<\/div>\r\n \r\n
12. M\u00e4rz 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsuperforecasting-finally-silver-bullet-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“710″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/superforecasting-finally-silver-bullet-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Software Pricing \u2013 How Does It Work?<\/div>\r\n \r\n
3. Februar 2016<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsoftware-pricing-how-does-work-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“2620″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/software-pricing-how-does-work-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Services Related to Software \u2013 To Be Driven By the Product Manager<\/div>\r\n \r\n
10. Dezember 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fservices-related-software-driven-product-manager-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“718″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/services-related-software-driven-product-manager-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Software Product Manager, Digital Service Manager, IoT Solution Manager \u2013 Or What?<\/div>\r\n \r\n
4. November 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsoftware-product-manager-digital-service-iot-solution-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“721″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/software-product-manager-digital-service-iot-solution-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Amazon\u2019s Transition from IaaS to PaaS Provider<\/div>\r\n \r\n
21. Oktober 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Famazons-transition-from-iaas-paas-provider-what-does-mean-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“724″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/amazons-transition-from-iaas-paas-provider-what-does-mean-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Volkswagen \u2013 What Can We Learn From This Disaster?<\/div>\r\n \r\n
7. Oktober 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fvolkswagen-what-can-we-learn-from-disaster-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“727″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/volkswagen-what-can-we-learn-from-disaster-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Michael Porter on IoT again \u2013 How Companies Need to Reorganize<\/div>\r\n \r\n
23. September 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fmichael-porter-iot-again-how-companies-need-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“731″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/michael-porter-iot-again-how-companies-need-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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New Gartner Hype Cycle on Emerging Technologies<\/div>\r\n \r\n
10. September 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fnew-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“733″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/new-gartner-hype-cycle-emerging-technologies-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Does the Product Name Matter for Software?<\/div>\r\n \r\n
26. August 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fdoes-product-name-matter-software-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“735″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/does-product-name-matter-software-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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The Good Fortune of Recurring Revenue \u2013 From Windows 10 to IoT<\/div>\r\n \r\n
11. August 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fgood-fortune-recurring-revenue-from-windows-10-iot-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“738″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/good-fortune-recurring-revenue-from-windows-10-iot-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Product Managers Start Building Communities - Finally<\/div>\r\n \r\n
29. Juli 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fproduct-managers-start-building-communities-finally-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“740″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/product-managers-start-building-communities-finally-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Speed Up \u2013 Product Management Driving Change<\/div>\r\n \r\n
15. Juli 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fspeed-up-product-management-driving-change-hans-bernd-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“743″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/speed-up-product-management-driving-change-hans-bernd-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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One size does NOT fit all \u2013 SPM for Speedboats vs. Cruiseships, part 2<\/div>\r\n \r\n
1. Juli 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fone-size-does-fit-all-software-product-management-vs-part-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“747″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/one-size-does-fit-all-software-product-management-vs-part-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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SPM for Speedboats vs. Cruiseships \u2013 One size does NOT fit all<\/div>\r\n \r\n
17. Juni 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fspm-speedboats-vs-cruiseships-one-size-does-fit-all-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“749″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/spm-speedboats-vs-cruiseships-one-size-does-fit-all-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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From Software Service To Product Business \u2013 A Challenging Journey<\/div>\r\n \r\n
3. Juni 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Ffrom-software-service-product-business-challenging-journey-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“751″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/from-software-service-product-business-challenging-journey-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Michael Porter on IoT - Strategic Software Thinkers Urgently Needed<\/div>\r\n \r\n
20. Mai 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fmichael-porter-iot-strategic-software-thinkers-needed-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“731″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/michael-porter-iot-strategic-software-thinkers-needed-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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Product Owner and\/or Product Manager \u2013 Don\u2019t Debate the Wrong Issue<\/div>\r\n \r\n
6. Mai 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fproduct-owner-andor-manager-dont-debate-wrong-issue-kittlaus||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“754″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/product-owner-andor-manager-dont-debate-wrong-issue-kittlaus“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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IBM on a Dangerous Path to Whole Product Implementation<\/div>\r\n \r\n
22. April 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fibm-dangerous-path-whole-product-implementation-hans-bernd-kittlaus%3Ftrk%3Dprof-post||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“756″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/ibm-dangerous-path-whole-product-implementation-hans-bernd-kittlaus?trk=prof-post“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1540382837485{margin-bottom: 2rem !important;}“][vc_column width=“9\/12″]\r\n
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New Tools for SPM Can Make Life Easier<\/div>\r\n \r\n
8. April 2015<\/a><\/div>\r\n \r\n <\/div>[vc_icon icon_fontawesome=“fa fa-link“ color=“white“ background_style=“rounded“ background_color=“custom“ size=“lg“ align=“center“ custom_background_color=“#990033″ link=“url:https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fnew-tools-spm-can-make-life-easier-hans-bernd-kittlaus%3Ftrk%3Dprof-post||target:%20_blank|“][\/vc_column][vc_column width=“3\/12″][vc_single_image image=“759″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ link=“https:\/\/www.linkedin.com\/pulse\/new-tools-spm-can-make-life-easier-hans-bernd-kittlaus?trk=prof-post“][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=“9\/12″][vc_row_inner][vc_column_inner el_class=“inno–head-icon“][vc_icon icon_fontawesome=“fa fa-book“ el_class=“inno–icon“][vc_custom_heading text=“SPM Blog“ font_container=“tag:h1|text_align:left“ use_theme_fonts=“yes“][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“inno–border-dashed“][vc_column_text] Seit der Gr\u00fcndung von InnoTivum in 2001 haben wir unser Wissen und unsere Erfahrungen unseren Kunden \u00fcber verschiedene Kommunikationskan\u00e4le verf\u00fcgbar gemacht. Neben dem Schreiben von Artikeln und B\u00fcchern nutzen wir auch diesen Blog (in Englisch). Hier stellen wir unsere Sichten und Erfahrungen im Zusammenhang […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":45,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-181","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":55,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages\/181\/revisions"}],"predecessor-version":[{"id":2783,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages\/181\/revisions\/2783"}],"up":[{"embeddable":true,"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/pages\/45"}],"wp:attachment":[{"href":"https:\/\/www.innotivum.com\/de\/wp-json\/wp\/v2\/media?parent=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}