Product Strategy (3 Days)
What is the right strategy for your product to achieve business success in changing times? Utilize the business model canvas to make your strategic decisions, get feedback faster and make informed adjustments.
Strategic Management (2 Days)
How can you as a product manager influence strategic decisions on the corporate or business unit level? And how do you get the market data to base your decisions on?
Product Planning (3 Days)
How can you implement your vision and strategy in a structured & efficient way? Utilize experimental approaches like customer discovery in combination with analytical approaches to make informed business choices, accelerate implementation and drive change aligned with new approaches in development like DevOps and continuous development, integration and delivery.
Orchestration (2 Days)
How can you as a product manager make sure that your colleagues in the other functional units of your company support your product in the best possible way? Learn to convince, persuade, influence and drive change through role play, based on a thorough understanding of underlying motivations.
The trainings will focus on methods and their practical application, i.e. there will be sufficient room for realistic case studies and exercises. Certification is offered for each training.
Participants can be product managers who already have the ISPMA Foundation Level Certificate or comparable SPM experience of at least 3 years. They may work in the software industry, or with vendors of software-intensive products and services in other industries, or with corporate IT organizations in all industries.
InnoTivum provides these Excellence Level Trainings both as public and in-house trainings.
The authors: Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland.