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Product management consists of product strategy, planning and product-related orchestration of the functional areas of the company. The objective is the product’s sustainable economic success across its life cycle. The product management role requires a high degree of management competence.
Since software is a special product, software product management is special as well and in many aspects different from product management for other types of products. The combination of high complexity and frequency of change as well as the need for value-based pricing have a significant impact on the work of software product management. Software product management is not only utilized by software product vendors, but also by vendors of software-intensive products and services in other industries and in corporate IT organizations.
The requirements of a product manager are high. It is not just about having knowledge; the ability to implement this knowledge is just as important. Moreover, in this area analytic thinking, creativity and entrepreneurship are required. On a personal level, being a team player, able to communicate and able to deal with conflict are big advantages.
In our consulting projects and trainings on software product management as well as in ISPMA (International Software Product Management Association) we frequently work with successful and experienced product managers who share their experiences, tips and tricks with us; also with researchers who involve us in their projects and discuss their results with us. So we are able to expand our own expertise. Our customers and training participants benefit from this. And it is reflected in our publications.
combining best industry practices with 20 years of hands-on experience. Our CEO Hans-Bernd Kittlaus is internationally recognized as thought leader on SPM with a high number of publications and invited presentations.
Based on the big success of ISPMA-based SPM Foundation Level Trainings, which have been available since early 2012, and the wishes of many training participants, ISPMA will now extend its curriculum. ISPMA is publishing syllabi for four Excellence Level Trainings:
Product Strategy (3 Days)
Strategic Management (1 Day)
Product Planning (3 Days)
Orchestration (1 Day)
The trainings will focus on methods and their practical application, i.e. there will be sufficient room for realistic case studies and exercises. Certification is offered for each training.
Participants can be product managers who already have the ISPMA Foundation Level Certificate or comparable SPM experience of at least 3 years. They may work in the software industry, or with vendors of software-intensive products and services in other industries, or with corporate IT organizations in all industries.
InnoTivum will provide the first Excellence Level trainings from October 2015 on, both as public and in-house Trainings.